In the Chair & On the Shelf

Uplift Provisions

The all-natural line Vinny trusts on every client, from the first shampoo to the final pass of pomade. It's used in every service at UnderDog and stocked in the studio, so you can take the finish home.

Shop Uplift
Uplift Provisions products on the shelf at UnderDog Hair Co.

01 — Why Uplift

Only what he'd use himself.

Vinny has one rule for product: if he wouldn't put it in his own hair, it doesn't go in yours. As a proud Uplift Provisions ambassador, he chose a line made by a barber, for barbers, with clean formulas, real hold and nothing harsh.

It's the backbone of every service at UnderDog. Ask about it in the chair and he'll walk you through exactly what he used and how to recreate it at home.

02 — The UnderDog Ritual

Sink to finish.All Uplift.

Every step of your service uses the same natural line. Here's what goes into your hair, in order.

  1. Uplift Provisions Shampoo, 7.5 oz bottle
    1

    Cleanse

    Shampoo

    A sulfate-free wash with peppermint that cleans hair and refreshes the scalp without stripping it.

  2. Uplift Provisions Conditioner, 7.5 oz bottle
    2

    Condition

    Conditioner

    Hydrates, softens and detangles, so hair combs out smooth and is ready for precise cutting.

  3. Uplift Provisions Texture Dust bottle
    3

    Build

    Texture Dust

    A lightweight powder that adds grip and volume at the root without weighing hair down.

  4. Uplift Provisions Signature Pomade, 3 oz tin
    4

    Finish

    Signature Pomade

    A water-based pomade with strong, all-day hold and shine that still washes out easily.

A bottle of Uplift Provisions shampoo next to a sponge

03 — The Uplift Story

Born in a kitchen.Proven in the chair.

Uplift Provisions Company started in a kitchen, not a boardroom. Founder Rocco Danieli, a master barber with nearly two decades of experience, began blending his own formulas at home. After losing both of his sisters to addiction and facing struggles of his own, he set out to turn pain into purpose.

Today every product is formulated and made in Uplift's own factory in Peabody, Massachusetts. The company also partners with The Family Restored, a nonprofit helping families find hope and healing.

  • Barber-BuiltCreated by a master barber with nearly two decades behind the chair.
  • Made in Peabody, MAFormulated and produced in their own factory.
  • Natural IngredientsPeppermint, lime, aloe vera and sea salt.
  • Made in the USABuilt with the support of domestic suppliers.

04 — What's Inside

Clean formulas.Clear conscience.

  • Paraben FreeNo parabens in any product.
  • Sulfate FreeGentle on hair and scalp.
  • Cruelty FreeNever tested on animals.
  • Made in USAMade start to finish in Massachusetts.
  • Gives BackPartners with The Family Restored.

05 — Take It Home

Pick it upat the studio.

The Uplift line is stocked at UnderDog, 960 State St, New Haven. Ask Vinny which products suit your hair, or browse the complete line online.

Shop the Full Line